E & E Bradient
Monday, 20 June 2011
E & E PROJECT: Branient
E & E
research in to video marketing
What is video marketing?
Video marketing is a tool that is used by companies to promote there products or services. It also allows self promotion and helps give a good name for the company. This is one of the most fastest ways of communicating through visuals
Different types of video companies
The frist if which
(Optimisation) Is making your video advertisement very explicit in name and in the tags you put on that video
(audiences targeting) is clearly stating what type of audiences will be best suited for set product or serives
(Frequency) Is through p of the company name
(think cross media) working in multiple platforms such as using social media E.g facebook or twitter
reference
(http://www.clickz.com/clickz/column/2068922/video-advertising-strategy-audience-optimization)
Action plan for this project
Our group descided that we would use braninent as a means to promote university students with there portfolios, they will use branients various pop up videos to promote them selfs. I really think that this service would really benefit students and especially media studying students. In our research we found out that most design students are Kinesthetic learners. Kinesthetic learners are known as doers and its said that most media students are ver hands on hence why they thrive in these types of fields. I believe that Branient could be the software that could be used amoungst students around the globe as a means to promote there work though vide based media.
LINK ABOUT KINESTHETIC LEANERS!!!!!!!
\http://en.wikipedia.org/wiki/Kinesthetic_learning
Job roles
Greg - Team Leader
Mathew - Sales
Reno- Creative Design
Stefan Wade- Head of Marketing
As Head of Marketing it was my role to gather as much vital information possible to help push the awareness of Brannient.
I began my research in the best place i knew. In the university the very people we are attempting to reach out to.
As we was looking for students that have graduated or
http://bnt.to/video/4df7c5907d3809_41259257/468